Arif Onur Hangişi

Director, Ad Tech, Technology & Automation, WPP Media Türkiye

I connect media, data and AI into systems that help teams make sound decisions.

Your cursor is a manual edit. Touch the system and watch it repair itself.

Media arrives in fragments.

Every platform reports in its own language, at its own speed. Spend, impressions, events, outcomes. Seven sources, seven different answers to the same question.

Data gives it one shape.

Pipelines pull every signal into a shared model. Cleaned, joined and governed, so the numbers finally move together.

AI reads it. MCP connects it. The CLI runs it.

ai

Finds the pattern and drafts the next move.

mcp

Gives models live, governed access to platforms and data.

cli

Turns every workflow into a command the team can run.

The next media tool isn't another dashboard. It's a command you can run. Try help.

So the next decision is a sound one.

The right number, in context, in front of the person who has to decide, before the moment passes.

And when someone changes something by hand, the system notices and repairs itself.

Campaign reports used to be built by hand every week: exports from each platform, copy, paste, check, repeat. I replaced that with pipelines that pull every platform on schedule, clean and join the data, and publish the report on their own. The team now starts the week from the numbers, not from the spreadsheet.

What I'm after now: digital marketing that runs itself, end to end.

1. 2023 – now
   WPP Media TürkiyeDirector, Ad Tech & Automation
2. 2021 – 2023
   MindshareDirector
3. 2019 – 2021
   SempeakTeam Lead